Lars Brönnimann new head of the Swiss Ski cross-country team

The Swiss National Ski Federation, Swiss-Ski, has hired Lars Brönnimann as the new head of cross-country skiing. The 38-year-old sports scientist will succeed Christian Flury this fall.

Brönnimann has been the class coordinator of the school for young sports talents in the city of Chur since 2016 and is responsible for ensuring that young athletes receive the best possible support on their way to competitive sports. Previously, he worked for five years for FIS Marketing AG as Cross-Country Project Manager, which holds overall responsibility for the implementation of marketing rights during the World Cup.

The former elite orienteer is currently deepening his knowledge in the field of sports management with a CAS course at the University of Applied Sciences Graubünden.

“As a graduate sports scientist with his professional experience at FIS Marketing AG and as a former competitive athlete, Lars Brönnimann brings many important skills to our team. In addition, through his work with young athletes, he adds new impulses from various sports. We are convinced that these strengths and experiences combined with the great know-how of Nordic Director Guri Knotten will lead to excellent results,” says Bernhard Aregger, CEO and Nordic Director ai at Swiss Ski. “I am happy that we have laid the foundations for future sporting success with this new appointment.”

Click here to read the official Swiss Ski press release.

Dino J. Dotson